What Customers Are Saying About Our Anniversary Sale
"Ordered during the Anniversary Sale and the fit was perfect straight away. No returns needed, which never happens for me."
"Finally a store that cuts for women my age instead of someone twenty years younger. Quality feels real, not fast fashion."
"Fast delivery and the cardigan is exactly as pictured. Proud to support a family owned Aussie business."
"Had a sizing question and got a friendly reply within the hour. That kind of service is rare these days."
"Bought the linen dress for my daughter's wedding and got so many compliments. Worth every dollar."
30-Day Return Guarantee
If it doesn't feel right, send it back. No questions, no hassle. That's how Margaret ran this shop in 1999, and it's how Sarah and Emma run it today. Family owned in Melbourne means we stand behind everything we sell, just like we always have.
The ellis sisters
WELCOME TO THE FAMILY
In 1999, Margaret Ellis opened a small shop in Melbourne with one simple idea: women deserve to feel like themselves, not like everyone else.
Her daughters, Sarah and Emma, grew up folding jumpers between the racks, learning that a good fit is only half the story. The other half is how a woman feels in the mirror.
Almost three decades later, those girls run the same shop their mother built. Still family owned. Still proudly Melbourne. Still made for women who know exactly who they are, because Sarah and Emma are those women too.
In 2026, we celebrate 27 years with our biggest Anniversary Sale yet. Whether you've shopped with us since 1999 or found us last week, you're part of this family now.
With love,
Sarah & Emma Ellis ❤️
The Ellis Sisters, Melbourne. Family owned since 1999.
Free Shipping
We ship free across Australia, because after 27 years we know your comfort matters just as much as ours always has. Your satisfaction has always come first, family owned since day one.
30-Day Return Guarantee
Your satisfaction has always been our focus, just as it was for Margaret in 1999. Our 30-day return policy gives you the flexibility to shop with total confidence, family owned in Melbourne since the very start.
100% Secure Payment
We offer a variety of secure payment options, so you can pay easily and shop with the same trust our customers have had in us since 1999. Family owned in Melbourne, every payment protected, every single time.
AUSSIE MADE
Made by Hand. Made in Melbourne.
Every piece starts at our own workbench, cut and finished by Sarah and Emma themselves. No mass production, no shortcuts, just proper Australian craftsmanship built to last.